LEGACY
The Spark That Lit the Journey
In 1945, with little more than a vision and a deep love for the art of jewellery-making, our founder, “Tarachand Krishan Kumar”, began a journey that would span generations. From a modest workshop with a few artisans, he built a legacy based on purity, precision, and purpose.
He believed that jewellery is not merely an ornament — it’s a symbol of memory, tradition, and identity. Every piece crafted under his eye was made with dedication and an unwavering commitment to quality. His philosophy was simple:
“Earn trust, not just sales.”
Through decades of changing trends and evolving tastes, his principles remained the foundation of our brand. Honesty, craftsmanship, and customer relationships — these values have carried us from a single workshop to a name cherished across cities and generations.
Today, as the next generation steers the brand forward, his spirit continues to guide us — inspiring innovation while honoring tradition.
Humble Beginnings
In the aftermath of India’s independence movement, our founder, Tarachand Krishan Kumar, began a small jewellery workshop with a dream — to craft pieces that carried meaning, memory, and mastery. From a modest storefront, he handcrafted traditional gold jewellery inspired by culture, devotion, and elegance.
Word of Mouth & Community Trust
Our reputation grew within the local community, built on honesty, purity and personal service. Families began choosing us not just for jewellery, but for life's milestones — weddings, births, anniversaries.
A Family Legacy Expands
The second generation brought structure and vision, expanding the workshop into a full-fledged showroom. We introduced new collections while retaining our traditional roots, becoming a name synonymous with trust across Rajasthan.
The Golden Jubilee
Celebrating 50 years, we marked this milestone by launching ourfirst bridal collection — a tribute to Indian heritage, and a commitment to crafting heirlooms for generations to come.
Modernization & Design Innovation
We embraced modern design aesthetics, introduced diamond jewellery, and began blending traditional artistry with global sensibilities. Our design studio started working with master craftsmen and in-house designers to evolve our offerings.
Next Generation Joins In
The third generation stepped in with fresh ideas, digital presence,and new-age retail experiences. We launched our first online platform and began catering to a broader clientele, both in India and abroad.
Legacy Meets Luxury
We rebranded with a new visual identity, launched premium lines in polki, jadau, and contemporary bridal, and expanded to new cities — all while preserving our core values of quality, craftsmanship, and integrity.
Celebrating 80 Glorious Years
Today, as we celebrate 80 years of heritage, we stand proud of the journey we've travelled — from a small store to a trusted legacy. We are grateful to the thousands of families who have made us a part of their most cherished memories.
at last, but not the least
Honouring the Hands That Craft Our Legacy
Behind every stunning piece of jewellery we create lies the dedication, artistry, and soul of our skilled artisans — many of whom have been part of our journey for decades, with knowledge passed down through generations.
From delicate meenakari and hand-set polki to intricate filigree and fine goldwork, our craftsmen are not just workers — they are storytellers in gold, keeping India’s rich jewellery traditions alive through their hands.
Their deep understanding of technique, proportion, and tradition ensures that every piece is not just beautiful, but balanced, meaningful, and timeless. In an age of machines and mass production, we take pride in keeping the human touch alive — where every ornament is born of patience, precision, and pride.
“We don’t just value craftsmanship. We value the craftsman.”
At our core, we are a brand built on the shoulders of artisans — and it is their skill that makes our legacy shine.
