legacy
In 1946, with little more than a vision and love for jewellery-making, our founder, Late Tarachand Ji Jora, began a journey spanning generations. From a modest workshop with a few artisans, he built a legacy rooted in purity, precision, and purpose, guided by his philosophy: “Earn trust, to build relationships”
Through decades of changing trends, his principles of honesty, craftsmanship, and meaningful relationships became our foundation, growing us from one workshop into a trusted name across cities. Today, his spirit guides our next generation, inspiring innovation while always honoring tradition.
Late Tarachand Ji Jora
Humble Beginnings
At the helm of India’s independence movement, our founder, Late Tarachand Ji Jora, began a small jewellery workshop with a dream — to craft pieces that carried meaning, memory, and mastery. From a modest storefront, he handcrafted traditional gold jewellery inspired by culture, devotion, and elegance.
Word of Mouth & Community Trust
Our reputation grew within the local community, built on honesty, purity and personal service. Families began choosing us not just for jewellery, but for life's milestones — weddings, births and special occasions.
A Family Legacy Expands
The second generation, Krishan Kumar Jora brought structure and vision, expanding the workshop into a full-fledged showroom. We introduced categories while retaining our traditional roots, becoming a name synonymous with trust across Rajasthan.
The Golden Legacy
A journey of firsts - We were among the first to have our entire collection in 916 (22 kt) jewellery — a testament to our relentless pursuit of purity and authenticity. This milestone not only set a benchmark in jewellery standards but also reflected the deep trust our customers have placed in us over generations.
Districts first 100% hallmarked showroom
We embraced modern design aesthetics, introduced diamond jewellery, and began blending traditional artistry with global sensibilities. Our design studio started working with master craftsmen and in-house designers to evolve our offerings.
Hallmarking milestone here
Next Generation Joins In with new verticals
Manufacturing hub, B2b, wholesale hub opens up at the capital city of New Delhi
delhi vertical joins in
exhibitions…
Rebrand title
Launch of the flagship store
rebrand and introduction of the new logo
Evolving Legacy…
As we approach 80 years of heritage, we stand proud of the journey — from a small store to a trusted legacy. Jora Collective inception, Third Generation joins leadership Inception of the Jora Group.
at last, but not the least
Honouring the Hands That Craft Our Legacy
Behind every stunning piece of jewellery we create lies the dedication, artistry, and soul of our skilled artisans — many of whom have been part of our journey for decades, with knowledge passed down through generations.
From delicate meenakari and hand-set polki to intricate filigree and fine goldwork, our craftsmen are not just workers — they are storytellers in gold, keeping India’s rich jewellery traditions alive through their hands.
Their deep understanding of technique, proportion, and tradition ensures that every piece is not just beautiful, but balanced, meaningful, and timeless. In an age of machines and mass production, we take pride in keeping the human touch alive — where every ornament is born of patience, precision, and pride.
“We don’t just value craftsmanship. We value the craftsman.”
At our core, we are a brand built on the shoulders of artisans — and it is their skill that makes our legacy shine.
